Re-brand, Illustration, Squarespace website, Bilingual web design, UX
Rebrand business to include whisky tastings as part of their tours, being identifiable to current clients as well as new ones in Scotland and Finland. Promote brand awareness and direct traffic to new website, increasing unique and repeat visits. My client wanted to incorporate the dog in her new logo as it has resonated well with her target audience.
The dog's pose is inspired by the term 'following your nose'. A double meaning hinting at whisky and way-finding tours. I included the grain as a nod to the whisky origin story and designed a font inspired by some of the older whisky bottle label designs from the 50’s.
I was challenged to accommodate all of her target audiences - English and Finnish-speakers. I designed two sets of language appropriate business cards and a bilingual website, keeping in mind when designing,
that the Finnish language has longer words. Insight gained from research indicated that Finnish people enjoy adventure but within a structured plan. This lead to the concept of ‘the path untold’.
Keeping in mind the target audience’s age range and resistance towards technology, I decided to design around my client’s enthusiastic and warm personality, guiding people through the site.
I created a character based on the logo who would guide the user through the website and highlight call-to-actions making the user experience as intuitive as possible.
Re-brand, Illustration, Squarespace website, Bilingual web design, UX
Deliverables
Rebrand business to include whisky tastings as part of their tours, being identifiable to current clients as well as new ones in Scotland and Finland. Promote brand awareness and direct traffic to new website, increasing unique and repeat visits. My client wanted to incorporate the dog in her
new logo as it has resonated well with her clients. The dog's pose is inspired by the term 'following your nose'. A double meaning hinting at whisky and way-finding tours. I included the grain as a nod to the whisky origin story and designed a font inspired by some of the older whisky bottle label designs from the 50’s.
I was challenged to accommodate all of her target audiences - English and Finnish-speakers. I designed two sets of language appropriate business cards and a bilingual website, keeping in mind when designing,
that the Finnish language has longer words. Insight gained from research indicated that Finnish people enjoy adventure but within a structured plan. This lead to the concept of ‘the path untold’.
Keeping in mind the target audience’s age range and resistance towards technology, I decided to design around my client’s warm and enthusiastic personality, guiding people through the site.
I created a character based on the logo who would guide the user through the website and highlight call-to-actions making the user experience as intuitive as possible.
Snifter’s Stories - Storytelling and Whisky tasting
Challenge
Deliverables
Re-brand, Illustration, Squarespace website, Bilingual web design, UX
Rebrand business to include whisky tastings as part of their tours, being identifiable to current clients as well as new ones in Scotland and Finland. Promote brand awareness and direct traffic to new website, increasing unique and repeat visits. My client wanted to incorporate the dog in her new logo as it has resonated
well with her clients. The dog's pose is inspired by the term 'following your nose'. A double meaning hinting at whisky and way-finding tours. I included the grain as a nod to the whisky origin story and designed a font inspired by some of the older whisky bottle label designs from the 50’s.
I was challenged to accommodate all of her target audiences - English and Finnish-speakers. I designed two sets of language appropriate business cards and a bilingual website (keeping in mind when designing that the Finnish language has longer words).
Insight gained from research indicated that Finnish people enjoy adventure but within a structured plan. This lead to the concept of ‘the path untold’.
Keeping in mind the target audience’s age range and resistance towards technology, I decided to design around my client’s warm and enthusiastic personality, guiding people through the site.
I created a character based on the logo who would guide the user through the website and highlight call-to-actions making the user experience as intuitive as possible.
Snifter’s Stories - Storytelling and Whisky tasting
Client
Re-Brand, Illustration, Squarespace website Bilingual web design, UX
Challenge
Rebrand business to include whisky tastings as part of their tours, being identifiable to current clients as well as new ones in Scotland and Finland.
Design a new web-site, increasing business leads and providing a platform for customer feedback.
My client wanted to incorporate the dog in her new logo as it has resonated well with her target audience in the previous logo.
The dog’s pose is inspired by the term ‘following your nose’. A double meaning hinting at whisky and way-finding tours.
I included the grain as a nod to the whisky origin story and designed a font inspired by some of the older whisky bottle label designs from the early 1950’s.
I was challenged to accommodate both of her target audiences - English and Finnish-speakers.
I designed two sets of language appropriate business cards and a bilingual website, keeping in mind when designing, that the Finnish language has longer words.
Insight gained from research indicated that Finnish people enjoy adventure but within a structured plan. This lead to the concept of ‘the path untold’.
Keeping in mind the target audience’s age range and resistance towards technology, I decided to design around my client’s enthusiastic and warm personality, guiding people through the site.
I created a character based on the logo, who would guide the user through the website and high-light call-to-actions making the user experience as intuitive as possible.
