Client

Lighthouse
Edinburgh’s radical bookshop

Deliverables

Brand & event advertising print & digital, Illustration

Challenge

Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act as a beacon reaching readers beyond the horizon. It should inspire people and encourage a broader 
mindset, stepping into another world through the power of words. I consolid-ated of all the book shop’s print and digital material, to create a more consistent visual brand identity.
I designed a poster campaign to increase new footfall. The concept was based on the insight that some people find the prospect of a radical bookshop intimidating, deterring potential customers. We decided to face this
pain point head-on with the tagline:
‘Our books don’t bite!’
The posters themselves were designed
for riso printing using ethical and environmentally friendly inks and paper, consistent with the Lighthouse’s brand
values of Queer, Green and Ethical. This is some text inside of a div block.
More recently, I designed a digital emblem
to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping their community of book-lovers afloat, encouraging them to virtually
‘climb on board’.
This also included an illustrated sticker
to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent loyalty and non-conformism.

Next project

Here

Client

Lighthouse
Edinburgh’s radical bookshop

Deliverables

Brand & event advertising print & digital, Illustration

Challenge

Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act as a beacon reaching readers beyond the horizon. It should inspire people and encourage a broader
mindset, stepping into another world through the power of words. I consolidated of all the book shop’s print and digital material, to create a
more consistent visual brand identity.
I created a poster campaign to increase new shop footfall. The
concept was based on the insight
that some people find the prospect
of a radical bookshop intimidating, deterring potential customers. We decided to face this pain point
head-on with the tagline:
'Our books don't bite!'

The posters were designed for riso printing using environmentally friendly, sustainable inks and paper. This being consistent with the LH's brand values of Queer, Green and Ethical.
More recently, I designed a digital emblem to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping their community of book-lovers
afloat, encouraging them to virtually
‘climb on board’.
This also included an illustrated sticker to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent the concepts of loyalty and non-conformism.

Next Project

Here

Client

Lighthouse
Edinburgh’s radical bookshop

Deliverables

Brand & event advertising print & digital, Illustration

Challenge

Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act as a beacon reaching readers beyond the horizon.

It should inspire people and encourage a broader mindset stepping into another world through the power of words.
I consolidated of all the book shop’s print and digital material
to create a more consistent visual brand identity.
I created a poster campaign to increase new shop footfall. The concept was based on the insight that some people find the prospect of a radical bookshop intimidating, deterring potential customers. We decided to face this pain point head-on with the tagline:

'Our books don't bite!'

The posters were designed for riso printing using sustainable and environmentally friendly, inks and paper. This following the LH's brand values of
Queer, Green and Ethical.
More recently, I designed a digital emblem to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping their community of book-lovers afloat, encouraging them to virtually ‘climb on board’.
This also included an illustrated sticker to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent the concepts of loyalty and non-conformism.

Next Project

Here

Deliverables

Brand & event advertising print
& digital, Illustration

Client

Lighthouse
Edinburgh’s radical bookshop

Challenge

Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act
as a beacon reaching readers
beyond the horizon.

It should inspire people and encourage a broader mindset, stepping into another world through the power of words.

I consolidated of all the book-shop’s print and digital material, to create a more consistent visual brand identity.
I designed a poster campaign to increase new footfall. The concept was based on the insight that some people find the prospect
of a radical bookshop intimidating, deterring potential customers. We decided to face this pain point head-on with the strap line: ‘Our books don’t bite!’

The posters themselves were
designed for riso printing using ethical and environmentally friendly inks and paper, consistent with the Lighthouse’s brand values of Queer, Green & Ethical.
More recently, I designed a digital emblem to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping
their community of book-lovers afloat, encouraging them to
virtually ‘climb on board’.

This also included an illustrated sticker to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent loyalty and non-conformism.

Next project

Here