The Treehouse Cafe
Brand & event advertising print &
The Treehouse Cafe is in the heart of Edinburgh, found at the end of the Meadows in Tollcross. They specialise in fluffy pancakes, seriously good coffee and locally sourced tea.
The new owner of the Treehouse Cafe found a neglected premises, despite its long standing existence and notorious hangover-cure breakfasts.
I had the pleasure of refreshing
its visual identity, tasked with attracting a modern audience, establishing a connection with
the locals and stepping up to the competition in the area.
We noticed people’s automatic choice of food changed as they discovered the various treats on the menu that their more adventurous friends would choose.
This inspired the concept to capture people’s imagination, re-discovering their ‘inner-youth’ exploring a time in your life full of adventure, care-free fun and new experiences.