Client

Built 2 Scale

Deliverables

Logo Design & Logo Reveal, Animation

Challenge

Built 2 Scale is an innovative Youtube Channel that challenges and inspires its viewers to build a business that not only grows, but is also scalable.

The challenge was to create a logo with an animated reveal that appeals to a specific target audience and quickly engages the viewer at the start of the video content.
The frame around the words of the logo
illustrates the path of an entrepreneur, who embraces the struggle of entrepreneurship.

I chose to represent the three main pillars that my client defines as a scalable business. The negative space around the logo acts as a beam of light, showing the way ahead.
Mockup of Youtube page, showing logo reveal in action.
Final Storyboard
Logo reveal storyboard 1. Built to scale letters appear with upward wipe.Logo reveal storyboard part 2. Built to scale letter e extends around logo in a frame.Logo reveal storyboard part 3. Small person flies in, left of logo.Logo reveal storyboard part 4. Built to scale logo changes to negative space green.Logo reveal storyboard part 5. Small person exclaims.Logo reveal storyboard part 6. Negative form of built to scale logo fades to white logo form on green background.
Built to scale logo in landscape format.

Next project

Here

Client

Built 2 Scale

Deliverables

Logo Design & Logo Reveal, Animation

Challenge

Built 2 Scale is an innovative Youtube Channel that challenges and inspires its viewers to build a business that not only grows, but is also scalable.

The challenge was to create a logo with an animated reveal that appeals to a specific target audience and quickly engages the viewer at the start of the video content.
The frame around the words of the logo
illustrates the path of an entrepreneur, who embraces the struggle of entrepreneurship.

I chose to represent the three main pillars that my client defines as a scalable business. The negative space around the logo acts as a beam of light, showing the way ahead.
Mockup of Youtube page, showing logo reveal in action.
Final Storyboard
Logo reveal storyboard 1. Built to scale letters appear with upward wipe.Logo reveal storyboard part 2. Built to scale letter e extends around logo in a frame.Logo reveal storyboard part 3. Small person flies in, left of logo.Logo reveal storyboard part 4. Built to scale logo changes to negative space green.Logo reveal storyboard part 5. Small person exclaims.Logo reveal storyboard part 6. Negative form of built to scale logo fades to white logo form on green background.
Built to scale logo in landscape format.

Next project

Here

Client

Built 2 Scale

Deliverables

Logo Design & Logo Reveal, Animation

Challenge

Built 2 Scale is an innovative Youtube Channel that challenges and inspires its viewers to build a business that not only grows, but is also scalable.

The challenge was to create a logo with an animated reveal that appeals to a specific target audience and quickly engages the viewer at the start of the video content.
Mockup of Youtube page, showing logo reveal in action.
The frame around the words of the logo illustrates the path of an entrepreneur, who embraces the struggle of entrepreneurship.

I chose to represent the three main pillars that my client defines as a scalable business. The negative space around the logo acts as a beam of light, showing the way ahead.
Final Storyboard
Logo reveal storyboard 1. Built to scale letters appear with upward wipe.Logo reveal storyboard part 2. Built to scale letter e extends around logo in a frame.Logo reveal storyboard part 3. Small person flies in, left of logo.Logo reveal storyboard part 4. Built to scale logo changes to negative space green.Logo reveal storyboard part 5. Small person exclaims.Logo reveal storyboard part 6. Negative form of built to scale logo fades to white logo form on green background.

Next project

Here

Client

Built 2 Scale

Deliverables

Logo Design & Logo Reveal, Animation

Challenge

Built 2 Scale is an innovative Youtube Channel that challenges and inspires its viewers to build a business that not only grows, but is also scalable.

The challenge was to create a logo with an animated reveal that appeals to a specific target audience and quickly engages the viewer at the start of the video content.
Mockup of Youtube page, showing logo reveal in action.
The frame around the words of the logo illustrates the path of an entrepreneur, who embraces the struggle of entrepreneurship.

I chose to represent the three main pillars that my client defines as a scalable business. The negative space around the logo acts as a beam of light, showing the way ahead.
Final Storyboard
Logo reveal storyboard 1. Built to scale letters appear with upward wipe.Logo reveal storyboard part 2. Built to scale letter e extends around logo in a frame.Logo reveal storyboard part 3. Small person flies in, left of logo.Logo reveal storyboard part 4. Built to scale logo changes to negative space green.Logo reveal storyboard part 5. Small person exclaims.Logo reveal storyboard part 6. Negative form of built to scale logo fades to white logo form on green background.

Next project

Here