Cast Abroad Collective & Allan Water Angling Improvement Association (AWAIA).
Signboard, signage, illustration, print design.
The Allan Water is a Scottish river known in the fishing community for its salmon and trout, visited by both locals and tourists. Its growth in popularity however, has lead to an increase in litter along its banks.
An informative sign was required, encouraging recreational use of the river, but also reminding visitors to take their litter home.
The panel chosen consisted of a vertical freestanding metal sheet, that bent an angle at the top for reading purposes. The larger part of the panel at the base was designed to attract passers by.
The panel highlighted the beautiful wildlife found in this location, using a mixed style of water colour and graphic illustrations.